How to Get Video Testimonials From Customers

The quality of a brand’s products/services, coupled with how well it packages its marketing message, are two key determinants of its success. Telling authentic customer stories has become one of the most powerful marketing strategies out there. Through testimonials, brands are packaging persuasive, customer feedback that provides irrefutable social proof.The success is mostly because majority of people rely on online reviews when researching products and services online. And given the power video content yields – due to its emotional appeal and engaging nature – video testimonials are toppling the scales when it comes to boosting a brand’s credibility.Investing in video testimonial creation is a great content marketing strategy that has the potential to increase your…

This is only a snippet of a Commercial Photography Article written by Jim Moustakas

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