ZEISS has issued an apology after a promotional photoshoot featuring its latest Otus lens struck a negative chord with a large number of the brand’s followers on Twitter, who accused the brand of being sexist.

The offending photoshoot from Animefest 2019 featured model Katka Kavanova dressed up as Ariel from the classic Disney film The Little Mermaid holding the new ZEISS Otus 100mm f/1.4. Two end-result images and one behind the scenes shot were posted to the brand’s Twitter account alongside the caption “Recently, the visitors of #animefest2019 in Brno (Czech) had the chance to test our #ZEISS lenses. Ariel didn’t hesitate and chose our new #ZEISSOtus 1.4/100!”

This is only a snippet of a Photography Article written by <a href="https://petapixel.com/author/dlcade/">DL Cade</a>

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