Fujifilm is the largest medium format camera manufacturer in the world. Its resources are vast and the experience it has as a company is extensive. Hasselblad, on the other hand, is a tiny Swedish company that solely produces niche high-value cameras. This may seem like a David and Goliath type story, but considering the sheer differences in size between the two companies, this is more of a David and Godzilla type story.  

Recently Fujifilm released its highly-anticipated 100mp medium format camera, the GFX 100. This camera is incredible for a number of reasons. When the development was first announced last year at Photokina, I was impressed by the vast number of features and the extremely reasonable price point. Yes, it is relatively expensive, but at…


This is only a snippet of a Photography Article written by Usman Dawood

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