Why Canon is Winning Full-Frame Mirrorless

When the mirrorless race began in earnest at the end of 2018, nobody knew who would come out on top. Three years and more than 10 full-frame mirrorless camera bodies later, the answer is obvious: Canon is winning big, and they’ve done it by going “all in” on the RF Mount.
To understand how and why Canon has done so well, let’s turn back the clock to mid-2018 and unravel the options that lay before Canon and Nikon on the eve of the full-frame “mirrorless revolution.” Sony was entrenched in the segment after 5 years of fast-paced innovation, and both would-be competitors for the full-frame crown chose to challenge them in a different way.
Nikon: All Function, no Flash
Despite all the crap they’ve taken over the past couple of years, Nikon clearly came to play. Single…


This is only a snippet of a Photography Article written by <a href="https://petapixel.com/author/dlcade/">DL Cade</a>

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