‘Who am I and what am I doing here?’ Introducing Roger Cicala: Digital Photography Review

I like big optics.
A fair number of you probably know me as the Roger who started Lensrentals.com, and some may know I used to be a physician before that. A few know I sold most of my share in Lensrentals.com years ago and since then I’ve hung out as their director of Quality Assurance, Lovely and Talented Spokesmodel, and a major contributor to the blog. Other than QA, I haven’t actually managed anything for years.
When I started Lensrentals I had a lot of conversations with service centers that went like this. Me: “That lens you repaired still sucks”. Person at service center: “No, it’s within specs”. Me: “What are the specs?” Service center: “We can’t tell you”. One day, after I raised hell with a factory service manager, he patted me on the head and said, “testing…


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