What’s the Middle East’s biggest communications issue? It’s the Arabic language
Arabic is a beautiful, rich language. And yet the communications industry is struggling to attract good Arabic language writers. How can we correct this? (image source: Arab America)
I feel like I’m writing something Kafka-esque. In in the Middle East, a geography of 200 million souls who read and write essentially the same language (I’m going to side-step the awkward question of how Arabic is spoken), and I’m working in communications. And yet, the industry is dominated by non-Arabic language speakers, at least in cities such as Abu Dhabi, Doha, and Dubai.
This isn’t just anecdotal. Overall, just 32% of respondents to PRCA MENA’s inaugural Middle East PR and Communications Census 2019 were nationals of countries in the region. Overall, a fifth of the region’s PR…
This is only a snippet of a Photobook Photography Article written by alexofarabia
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