This Epic Commercial Was Shot with a Custom-Built ‘Spinning Rig of Death’

Steve Giralt is a legend in the world of food photography and videography. His creations are absolutely jaw dropping, and in a recent behind-the-scenes video, Vox got a chance to see the master at work in his studio full of custom-built rigs and $200,000 camera robots.
If you’re ever looking for some product photography inspiration, you cannot go wrong looking up Giralt’s portfolio. His work with custom-built rigs and super slow motion cameras and insane camera robots—usually all used in tandem—is the stuff of legend.
In this particular video, Vox interviewed Giralt about one particular commercial he created: a Jack Daniels ad that shows a full glass spinning quickly on the screen as a lime drops into the liquid and creates a slow motion splash. And while this might look…


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