Our lives are ruled by ratings. We 21st-century humans seem to spend an inordinate amount of our time attaching star ratings to stuff for the benefit of complete strangers. We rate comments, we rate photographs, we rate articles, we rate products and we rate places.

Such is the modern obsession with ratings that it impacts our experience of a thing or a place, either because we are influenced by others views or because we’re so keen to share our own (obviously crucial) opinion that we totally fail to actually live it. And (mea culpa) I’m as guilty as the next person — worse — I’m a Google Local Reviewer! Level 5!

Anyway, all of this was clearly at the forefront of the minds of the Vienna Tourist Board who commissioned Wien Nord Werbeagentur agency to create an advertising…


This is only a snippet of a Photography Article written by Andy Hutchinson

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