The Good, the Bad, and the Ugly: 10 Years of BCN Sales Awards
BCN Retail’s sales data is a staple of the photographic industry for providing an indicator of the level of sales across the sector. It’s now been 10 years since they began reporting on DSLR and MILC sales, so what does the data show, are their any strong trends, and can it help us understand the future?
BCN Retail are a retail analyst that collects sales (both online and in-store) data across a range of high tech industries, including cameras. Whilst the granular level analysis requires a subscription, they regularly release sales data summaries and have annual awards for the top three performers — in terms of sales — across each of the product categories. For the camera category, the DSLR, MILC, and integrated sub-categories are the most relevant, although there are also video…
This is only a snippet of a Photography Article written by Mike Smith
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