Earlier this week, high-end lighting brand Profoto released a teaser for a new light that it claimed would “forever change the world of photography.” Don’t get too excited though: according to the most recent rumors, this “game-changing” product is an expensive LED flash for smartphones.

This information comes from Photo Rumors, and as with all rumors, it should be taken with a grain of salt. However, PR is reporting with some confidence that Profoto will be revealing not one, but two LED smartphone flashes, at least one of which will make its debut on September 18th. “Two different models are expected,” writes the rumor site. “The price is rumored to be around $300 and $500.”

Looking at a screenshot from the video above when the new product actually flashes, it…

This is only a snippet of a Photography Article written by <a href="https://petapixel.com/author/dlcade/">DL Cade</a>

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