Photographer ‘Devastated’ After Her Unsplash Photo Was Used in ‘Crass’ UK Ad Campaign

Atlanta photographer Krys Alex is speaking out after a portrait she took and posted to Unsplash was used in a controversial UK ad campaign. The government campaign has been widely criticized for discouraging and devaluing artists, and Alex says she’s “devastated” that her photo was at its core.
First, some context. The ‘Cyber First’ ad in question—tagline “Rething. Reskill. Reboot”—is part of a UK Government campaign that encourages people to consider retraining and starting a new career “in cyber.” So far, no harm done. However, the campaign drew a firestorm of criticism after one of the ads—a photo of a young dancer they named “Fatima”—went viral on Twitter on October 12th.
It was first brought to light by Sir Matthew Bourne, the celebrated British…


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