Painting The Town Pink – Zahra Association

During Breast Cancer Awareness month this October, the Zahra association aims to raise awareness of the importance and benefit of early examination of breast cancer through its #العفو_والعافيه campaign.
In Saudi Arabia, Breast Cancer accounts for 30% of all tumours in women and is the most common tumour in women according to the Saudi Cancer Registry. Through this campaign, they aim to not only raise awareness of the importance of regular examinations for women as part of their healthy lifestyle but also correct misconceptions and beliefs about Breast Cancer. Zahra Association was established in 2007 and aspires towards a society free of Breast Cancer whilst taking realistic steps towards informing the public about the reality of breast cancer…

This is only a snippet of a Photobook Photography Article written by Destination KSA

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