Nikon’s Strategy Offers Value, but Is That Enough?

Nikon’s recent announcement of the Z 7 II and Z6 II, as well as their lens roadmap, paint an interesting picture for the future of the Z system. At a time when every other manufacturer offers increasingly expensive and exotic lenses and cameras, they’re going against the grain. Is that enough in today’s market?

One of the most interesting details of the announcement of the second versions of the Z series was actually at the very end. The spec changes were modest, mostly incremental bumps to things like focus speed. What stood out to me, however, was the prices. At a time when other manufacturers are bumping their prices higher with every release, Nikon kept the Z 6 price the same and actually dropped the Z 7’s. I think this is partly due to the relatively weaker spec sheet…


This is only a snippet of a Photography Article written by Alex Coleman

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