Moment Promises Its RTRO ‘Film Stock’ Emulations are More than a Filter

Moment, best known for its iPhone lenses and accessories, has launched an update to its film app RTRO. The new instant film emulations are designed to be more dynamic than the typical filters most apps use.

Moment worked with director Casey Warren of Mindcastle and studied some of his favorite instant films. The company was especially interested in the chemical effects that are created as part of the film development process that leads to each shot being unique not just in what it captures, but how it captures it.

Moment says that rather than just emulating the effects by scanning old film or hand-designing an overlay to go on top of images – like is found in most similar apps – the company instead generated an emulation that is in the viewfinder in real-time, allowing you to…

This is only a snippet of a Photography Article written by <a href="">Jaron Schneider</a>

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