MDLBEAST Freqways Takes 600,000 Passengers Around the World for World Music Day
On Saturday, 20 June 2020, MDLBEAST Freqways took over half a million ‘flyers’ on a high-class virtual journey across the world.
The 12-hour digital music festival recorded over 600,000 attendees, 1.2 million views, and over 4 million engagements across social media channels. A trip that triggered a truly escapist feeling brought together music and culture lovers from various corners of the world, proving that today more than ever, music serves as a binding global force, connecting people around the world despite global lockdown measures.
Saudi DJs K.LED & Majid kicked off the festival from Riyadh at 7:00pm, immediately garnering high traction and traffic from viewers regionally and globally. The next 12 hours took the audience on an adventure across…
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