JIP to Ditch Olympus Name, Focus on ‘High End’ MFT Cameras: Report

Japan Industrial Partners’ (JIP) acquisition of Olympus’ imaging division may not have included the Olympus name according to a new report. Additionally, JIP appears to be aiming its direction in micro four thirds to the “high end.”

Inside Imaging is reporting that though the Olympus sub-brands like M.Zuiko, OM-D, and PEN were part of the acquisition deal between Olympus and JIP, the Olympus brand was not. The imaging assets were bundled under private equity operating under the name OM Digital Solutions, which notably leaves the Olympus branding absent. A month ago, public statements about the future of the brand stated that it would be continued “for the time being,” which did not incite much confidence in the future.
When asked outright if the sale to JIP included the…

This is only a snippet of a Photography Article written by <a href="https://petapixel.com/author/jaronschneider/">Jaron Schneider</a>

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