Is There Anything Nikon Can Do to Keep Up With the Competition?

On the 14th of October, Nikon is set to announce its latest cameras. These are due to be updates to the Z 7 and Z 6 mirrorless cameras. There are a lot of expectations, but the biggest expected update for these cameras is… the second card slot.
The Uphill Battle
Public sentiment hasn’t been in Nikon’s favor for some time now. Currently, the company sits in fourth place in the mirrorless division, and it doesn’t look like it’s gaining any significant ground. Companies like Sony and Canon have cemented their positions already and unfortunately, Nikon just doesn’t have any seriously compelling offerings. In some sense, it feels as though Nikon is constantly playing catch up with the rest of the market.
The Nikon Z 6, for example, released back in November 2018, is an…

This is only a snippet of a Photography Article written by Usman Dawood

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