IKEA Uses Social Media CGI Model for Japanese Campaign

Computers are putting many people out of work but one of the few professions that expected to also come under assault from the next generation of CGI technology are models themselves.

We’ve reported in the past on how companies are bypassing photographers altogether and using CGI to generate their own pictures for advertising and now it looks like that has expanded to replacing human models themselves.

IKEA Japan has employed just such a technique for its latest advertising campaign and let’s just say the results are likely to spur opinions.

From the usual questions about the “uncanny valley” to what does this mean for a profession that is already finding itself diluted by the fact that everyone has a camera now, IKEA’s latest campaign is an interesting choice…


This is only a snippet of a Photography Article written by Kehl Bayern

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