Friends Brought Together by an Automotive Campaign
If there was a theme in automotive advertising photography for 2020, it would be minimalism. This not only applies to aesthetics, but also (and more importantly) to production.
We have seen some campaigns attempt “socially distanced” productions, but the approach can sometimes go wrong, and with a vaccine so close it simply is not worth it. A few months back we found out what a virtually collaborative photoshoot looked like with a Porsche Macan. While it made for some great images, and good laughs, it still felt a bit, well… distant. However, there were some aspects from that production that we wanted to take to the next shoot; one, in particular, being the iPad.
Mike Maez and I would spend hours discussing how an automotive shoot would look with just the two of us and an…
This is only a snippet of a Photography Article written by Blair Bunting
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