Elle is an artist and author and just a genuinely amazing human. You’ve seen her design work on Medium, Uber, and many other recognizable brands as she came out the legendary design firm, IDEO. She was part of the 30 Days of Genius series on this podcast where we took a deep dive into finding our calling with the help of her breakthrough book, The Crossroads of Should And Must. I’ve personally found the idea of Should vs Must as a powerful tool that helps explore the tension between the expectations that parents, friends, and culture put on us versus who we are and what we know to be true.

In this conversation, we get into a project I really love, the 100 day project and how powerful daily action can unlock the biggest ah ha moments. We are also joined by Susie…


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