Creating the One-of-a-Kind Portfolio: Color Branding for Photographers

Discover how and why photographers can make use of color branding, the secret to making your photography work more compelling, curated, and memorable.

A powerful tool for professional photographers, color branding means infusing your images with a consistent color, tone, or tint. The repetition results in portfolios that pack a punch. 

Here, pick up tips for using different types of color branding in your work. You’ll find seven color palettes to suit every subject, from food to fashion, travel to events, as well as tips for color branding your Instagram profile.  

What is Color Branding?

Color is one of the core building blocks of a brand identity. It helps to build memorability, consumer associations (for example, orange is associated with…


This is only a snippet of a Photography Article written by Grace Fussell

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