A construction guy named Omar in Austin, Texas, became an “Instagram influencer” recently after attracting hundreds of thousands of followers to his @justaconstructionguy account with just a handful of photos. But it turns out the guy was a carefully crafted persona designed to help a small coffee shop sell coffee.
After being created in May, the account shot to Insta-stardom when it was Tweeted out by Twitter user @barbzlovescarbs, who purported to be Omar’s daughter.
In his photos and captions, Omar was apparently an ordinary construction worker who had a knack for poking fun at Instagram’s exploding “influencer” culture:
But not all is as it seems.
The coffee roaster Cuvée Coffee in Austin finally revealed that the whole thing is actually a…
This is only a snippet of a Photography Article written by <a href="https://petapixel.com/author/michaelczhang/">Michael Zhang</a>
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