Capturing versatile and authentic holiday commercial content

The holiday season is huge for brands and retailers every year, but this year, October to December might be more important than ever. Crowded, in-person Black Fridays may be a thing of the past, but a recent study reveals that more than half of Americans had already started their holiday shopping by October of this year. Three-quarters said they’re planning to use the money they would have spent on travel on gifts for loved ones, and almost half will do their shopping online.

The 2020 holiday season represents a crucial moment for businesses small and large, and although seasonal campaigns this year might look a little different, brands and marketers will continue to search for creative, ready-made commercial stock images. For Licensing…

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