Capturing the online shopping experience in commercial photography

Although online shopping was already increasing in the months leading up to COVID-19, the pandemic has significantly changed the way we buy everything from clothing to groceries, likely with long-lasting effects. According to a recent survey of 3,700 customers across nine countries, more than half of respondents now shop online more frequently, with most saying they’d continue shopping online in the future.

Research from Google further confirms that our shopping behaviors have changed dramatically in recent months; earlier this year, they reported that 50% of surveyed shoppers had tried a new shopping service for the first time, while searches for “best grocery delivery” and “fashion online shopping” grew by 700% and 600%,…


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