Capturing the new home hub in commercial photography
During the coronavirus pandemic, more than 70% of Americans took on home improvement projects and plan to do more in the new year, according to a survey from Bank of America. In 2020, home became more than where the heart is, and our houses and apartments became our offices, schools, gyms, and more.
Although restrictions have slowly lifted, the last few months have made sweeping changes to how we live, work, and interact, and many of them are expected to last for the foreseeable future. The world looks different now, and as brands catch onto new trends and shifts, they’ll look for fresh ways to visualize modern life at home.
It’s more important than ever for commercial photographers to create images that feel relevant and reflect real life…
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