By Entering This Photo Competition, You Give Your Copyright to Nikon and a High Street Fashion Brand For Free

Paying money to enter competitions for little more than exposure is standard practice in the world of photography these days, but a competition hosted by Photo London went one step further: it required you to sign over your intellectual property to Nikon and a major high street fashion brand.

The competition — since taken offline — was hosted by Photo London, an annual festival with some big sponsors on board. High street clothing giant H&M was a partner for the competition for which the theme was “Autumnal light.” As the prize, Nikon was offering a one-to-one session at the Nikon School Online along with a brand new Z 50 camera.

Those entering had to set up an account on the H&M website before clicking through to a Google Docs form that asked you to enter details, upload a…


This is only a snippet of a Photography Article written by Andy Day

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