A Guide to Essential Video File Types and Codecs

Need to upload a video on social? Not sure about the video file to use? Check out this guide covering essential video file types and video codecs.

Video content is king. Any small business owner or influencer will tell you video content will always garner more engagement than images, and there are plenty of stats to support this. Video content on both Facebook and Instagram will get a higher percentage of clicks and views across the board. According to the video marketing strategist group Biteable, social video on Facebook gets 1200 percent more shares than text and image content combined. Videos on Facebook generally get an average of 135 percent more organic reach than images. That said, the enormous benefit of cranking out quality video content will come…


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