The month of July marks some of the hottest days of the year in the Northern Hemisphere. It also marks one of the busiest travel months of the year, encouraging a major travel trend we see starting to gain momentum: Solo Travel.
In 2018 alone, Dublin Airport reported that 31.5 million travelers (57%) passing through their airport were traveling alone. This indicates that there is an increased need to market to individuals embarking on their own solo adventure.
Solo travelers are not relying on tour guides anymore. Instead, they are looking for ways to connect with a destination and share it with the family, friends, and followers in a more authentic way. There is also a shift to using technology to find new and alternative routes….
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