5 Tactics to Keep Viewers Engaged with Social Video

Producing social video ads at scale? Here are five solid tactics to keep your viewers engaged with your video ads. Use these elements in your edits.

You’ve spent money on video production or animation and you’re set to spend more money on social media advertising. So, the last thing you want is for the video not to be engaging and for your audience or potential new customers to skip the video that could potentially lead through to your product.

Unfortunately, there’s no secret formula for what makes a successful video. You could have a thirty-second spot with a budget in the millions, only to be bested in views and audience reach by a spot filmed on an iPhone that happens to have a funny dog in the background.

However, while there isn’t a secret…


This is only a snippet of a Photography Article written by Lewis McGregor

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