Studio DRIFT’s Materialism Explores Themes Of Consumerism Through Sculpture
“‘Materialism’ confronts the viewer on a very elementary level with the things we surround ourselves with and the materials that comprise them,” explains the studio, founded by Dutch artists Lonneke Gordijn and Ralph Nauta. The studio reprocessed man-made items including a Volkswagen Beetle car, a Gazelle bicycle, a Russian AK-47 machine gun, and an iPhone 4 among other objects, in a process they refer to as ‘de-producing’—pulling apart the kind of items that we tend to only focus on their function. The products are reduced to the exact quantity of the specific raw materials from which they are made; they are then shown in the form of the rectangular blocks pictured below. The studio has conceptualized this so as to make an artistic commentary on the amount of…
This is only a snippet of a Fine Art Photography Article written by Stephanie Wade
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