Public Relations

Communicators can be today’s heroes – Photobook Photography Article

Communicators can be today’s heroes Communicators are essential in a crisis. They’re responsible for the safety and well-being of others (image source: Flickr/Pily Clix) I’m going to start with an admission. I was asked to write a post highlighting all of the good that communicators are doing right now. I’ve thought about the ask, and I’m going to look at the good we can be doing, as well underline the challenges we face (and the potential harm we can cause).…

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The Gulf’s PR industry has a diversity problem – here’s how to fix it – Photobook Photography Article

The Gulf’s PR industry has a diversity problem – here’s how to fix it Only 22 of the 58 people on PR Week’s 2020 Middle East Power List are ethnically from the region. We’ve got to get more Arab talent into the industry if we’re going to reflect the audiences we engage with It’s rant time, so apologies. But given what’s happening around the world following the death of George Floyd, someone has to pierce the bubble that envelops the…

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The Media’s Demise and the Need for Self-Created Content – Photobook Photography Article

The Media’s Demise and the Need for Self-Created Content The crisis is killing media outlets. And whilst it’s heartbreaking to watch, communicators must start thinking about what is next when it comes to engaging external audiences (image source: Medium) The last month has been devastating for media globally. Despite the fact that most of us are glued to the news, scouring for bright spots amid all of the darkness about those who are suffering, ad revenues have tanked as print…

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Digital Media Relations this Ramadan – Ideas to Engage – Photobook Photography Article

Digital Media Relations this Ramadan – Ideas to Engage This Ramadan’s media events will look a lot like this. What are you doing to adapt? It’s the first couple of days of Ramadan, the holiest month of the year for Muslims. It’s a key time too for media relations, with a host of traditions that PR people and journalists follow when it comes to relationship building (to see what I’m talking about, have a look here). This year is sadly…

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The Government Comms Playbook to Fight the Coronavirus – Photobook Photography Article

The Government Comms Playbook to Fight the Coronavirus A lack of trust in what the government is saying leads to panic, fear, and citizens taking action into their own hands This is the biggest crisis all of us have ever dealt with. The pandemic has impacted every major country, both directly and indirectly. It’s brought whole industries down. And, worst of all, tens of thousands of people have lost their lives. And it’s going to get worse. The hope is…

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Public Relations and the Coronavirus – How will we be impacted? – Photobook Photography Article

Public Relations and the Coronavirus – How will we be impacted? Every industry will be affected by the impact of the coronavirus, including PR. There’ll be opportunity for some, and pain for others (image from BBC News) Everywhere and everything is Coronavirus. Which is understandable, given how it’s changing every part and place of our world. But I wanted to talk about Public Relations/Communications and what this means for all of us. The advent of the Coronavirus may be a…

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Are Communicators Missing Brand Purpose? – Photobook Photography Article

Are Communicators Missing Brand Purpose? Our stakeholders want us to help on big societal issues. Communicators should be taking the lead on brand purpose (image source: Lokus Design) Sometimes, well most of the time, we should listen more. Listen without bias, and just sit there and take in what others are saying. This is especially true at conferences, where there’s lots being said but few people listening. I’m can be guilty of not taking my own advice, and this equally…

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A Work-In-Progress – What the first capabilities study says about PR in the UAE (and your role too) – Photobook Photography Article

A Work-In-Progress – What the first capabilities study says about PR in the UAE (and your role too) Anne Gregory co-lead the Global Capability Framework, and she was in Dubai last week to talk about the first ever study in communication capabilities in the UAE We had a VVIP in Dubai this week (I was going to say VIP, but everyone is a VIP in this town). Someone who, for me at least, is a public relations rockstar. And a…

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What’s the Middle East’s biggest communications issue? It’s the Arabic language – Photobook Photography Article

What’s the Middle East’s biggest communications issue? It’s the Arabic language Arabic is a beautiful, rich language. And yet the communications industry is struggling to attract good Arabic language writers. How can we correct this? (image source: Arab America) I feel like I’m writing something Kafka-esque. In in the Middle East, a geography of 200 million souls who read and write essentially the same language (I’m going to side-step the awkward question of how Arabic is spoken), and I’m working…

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What’s the biggest challenge for communicators in 2020? Online disinformation & public activism – Photobook Photography Article

What’s the biggest challenge for communicators in 2020? Online disinformation & public activism It’s been seven days since all the optimism, the hangovers, and the excessive fireworks (at least in the Gulf). So, given our bubbles of hope were burst and then shot down in flames on the morning of the second day of this year, what should we be looking forward to over the coming 12 months? There’s been some brilliant prediction blogs, including this one from Stephen Waddington…

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Has the PRCA become MENA’s industry association for communicators? – Photobook Photography Article

I’m going to start this post with me eating my own words, and those words were written in 2016. The London-headquartered Public Relations and Communications Association (PRCA) had just started its operations in Dubai, and I’d criticized them for not engaging with the local association, the Middle East Public Relations Association, and for not being in tune with what the local market needed. Three years later, I’m happy to say I was wrong. The PRCA MENA chapter has launched a…

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