Hasselblad Celebrates 50 Years on the Moon with 907X Special Edition – Photography Article

In honor of the 50th anniversary of the moon landing—which took place on July 20th, 1969—Hasselblad has announced that it will make a Special Edition matte black version of its 907x camera body and CFV II 50c digital back with a commemorative “On the Moon Since 1969” plate on the side. As the 50th anniversary of the moon landing approaches, Hasselblad has been keen to remind anybody who will listen that Neil Armstrong’s first steps on the moon were taken…

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Its Smallest Medium Format Lens Yet – Photography Article

Earlier today, Fujifilm unveiled its lightest, smallest medium format lens yet. The GF 50mm f/3.5 R LM WR expands the lineup of lenses available for the GFX series mirrorless medium format cameras, adding an incredibly portable, almost pancake-style 50mm that weighs only 335g (11.8 oz.). With a full-frame equivalent focal length of 40mm and a reasonably fast f/3.5 maximum aperture, Fujifilm is targeting this lens at street shooters who have also picked up its rangefinder-style GFX 50R. The press release…

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Sony a7R III vs a7R IV Image Quality Comparison – Photography Article

How much of a difference can an extra 19MP and a newly-designed really make? Apparently, quite a bit, as you can see in this quick side-by-side comparison of JPEGs shot on the 42MP Sony a7R III and the newly released 61MP Sony a7R IV. The short comparison was created by Tony & Chelsea Northrup, who were at the announcement event in New York yesterday and were able to start testing the new full-frame mirrorless camera right away. The duo shared…

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The DJI Ronin-SC is a Smaller, Cheaper 3-Axis Gimbal for Mirrorless Cameras – Photography Article

As expected based on the teaser from earlier this week, DJI has officially announced a new, lighter-weight version of its 3-axis Ronin-S gimbal. The new model is called the Ronin-SC (the C stands for “compact”), and it’s being hailed as a “single-handed stabilizer for mirrorless cameras.” In terms of form factor, you’d be hard pressed to tell the difference between the Ronin-S and Ronin-SC. The SC is basically just … smaller. Place them side-by-side, and you’ll see that the 2.4lbd/1.1Kg…

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Moment Unveils the World’s First Anamorphic Lens for Drones, and More – Photography Article

Smartphone lens maker Moment has been branching out more and more. From filters, to camera apps, to fanny packs, the company’s high-quality smartphone lenses have opened the door to a variety of products, and today they’re kicking that door wide open by announcing a line of lenses and filters for drones. Perhaps the biggest departure from the company’s original smartphone-shooter target market, the announcement comes after years of planning and many requests from Moment users. Unveiled through the brand’s fifth…

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Tens Spectachrome Sunglasses Give Your Life a Wes Anderson Color Palette – Photography Article

Tens has unveiled a new pair of photographer-made sunglasses called Spectachrome that’s designed to give your life the color palette of a Wes Anderson movie. The color shift, which combines rich emerald greens and accentuated citron tones, “was inspired by the distinct color palettes found in Wes Anderson films such as Moonrise Kingdom, The Royal Tenenbaums, and Hotel Chevalier,” Tens says. It’s “a view which transports the user to the whimsical world of vintage cinema and celluloid film.” Tens made…

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Agile Camera Daypack with Lifetime Warranty Raises $250K+ in 24hrs – Photography Article

A new camera bag is turning heads after it attracted over $250,000 in crowdfunding in just its first day on Kickstarter. It’s called the WANDRD DUO Daypack, and it’s a dawn-to-dusk bag for photographers and others who are “looking to elevate the way they carry their daily gear.” WANDRD knows a thing or two about both bags and crowdfunding: born on Kickstarter 4 years ago, the startup has since raised nearly $2 million in funding across 5 different campaigns. “The…

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