What’s the Middle East’s biggest communications issue? It’s the Arabic language – Photobook Photography Article

What’s the Middle East’s biggest communications issue? It’s the Arabic language Arabic is a beautiful, rich language. And yet the communications industry is struggling to attract good Arabic language writers. How can we correct this? (image source: Arab America) I feel like I’m writing something Kafka-esque. In in the Middle East, a geography of 200 million souls who read and write essentially the same language (I’m going to side-step the awkward question of how Arabic is spoken), and I’m working…

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Has the PRCA become MENA’s industry association for communicators? – Photobook Photography Article

I’m going to start this post with me eating my own words, and those words were written in 2016. The London-headquartered Public Relations and Communications Association (PRCA) had just started its operations in Dubai, and I’d criticized them for not engaging with the local association, the Middle East Public Relations Association, and for not being in tune with what the local market needed. Three years later, I’m happy to say I was wrong. The PRCA MENA chapter has launched a…

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