Platform Solutions

How to Use Creative Trends to Boost Marketing Success – Photography Article

How to Use Creative Trends to Boost Marketing Success   Trends are a great way to cut through the noise and engage new audiences. Here is a step-by-step guide to using creative trends in your next campaign. Creative trends offer marketers and businesses an easy way to tell their stories, influence attitudes, and inspire consumers to take action. We worked with one of our API partners, Wix, a website builder, to demystify creative trends for marketers and businesses. Together, we…

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[Infographic] Meet the Shutterstock API Team – Photography Article

The Shutterstock API is backed by an experienced team dedicated to supporting API partnerships. Meet the people behind the product. Application programming interfaces allow companies to use data and capabilities from third-party platforms. In other words, they are plug-and-play building blocks that can be combined with existing products to enrich user experiences. The Shutterstock API allows marketing technology companies to integrate over 280 million images, video clips, and music tracks within their user workflow. For example, Facebook Ads allows advertisers…

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5 Strategies to Increase Content Creation Efficiency – Photography Article

A hot topic at Content Marketing World this year was on creative efficiency. Here is what the experts had to say on marketing efficiency at scale. While content has become a staple in marketing strategies, many marketing teams are having a hard time keeping up. Research shows that the top three challenges to content production are resources, time, and consistency. Moreover, 83% of B2B marketers identified that production is the number one issue in their content program needing urgent improvement.…

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5 Reasons Advertising Platforms are Integrating the Shutterstock API – Photography Article

The Shutterstock API supports seamless user workflows within creative advertising technology platforms. Find out why top ad tech companies choose the Shutterstock API. With the expansion of digital advertising, brands find themselves managing more complex ecosystems and more data sources than ever before. The rapid growth of creative advertising technology platforms is a direct response to the increasingly sophisticated needs of marketers, agencies, and publishers. To stand out from the competition, many creative advertising technology platforms have turned to the…

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Worry-Free Licensing with the Shutterstock API – Photography Article

Integrating a creative API without understanding content licensing is risky. Here’s everything you need to know to protect your business and users. Note: While the information contained in this infographic is not intended 
to be legal advice, we hope it helps empower you 
to make informed decisions. Providing access to images, video clips, and music tracks within your platform via a creative API streamlines the user experience and increases retention and engagement. However, you could be introducing risk for your…

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Introducing the Shutterstock Licensing Sandbox API – Photography Article

Confidently test and launch your integration with the new Shutterstock licensing sandbox. The new Shutterstock licensing sandbox allows developers to test requests for image and video licenses without incurring licensing costs. Using the sandbox for testing speeds up the integration process and allows you to test your application more thoroughly. The sandbox API validates your licensing requests and verifies that your paid subscription works for those requests without deducting credits from your subscription. The sandbox API is set up to…

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8 Critical Questions to Ask Before Integrating a Creative API – Photography Article

Incorporating a third-party API into your product requires due diligence. What are the key considerations to choosing an API that empowers your users? Application Programming Interfaces (APIs) enable a major paradigm shift in user experiences. Instead of shuffling from tab to tab in their browser, users now expect an integrated digital experience where the content and functionalities they need to complete a task are readily available when and where they need it. By providing a single, integrated interface, you can…

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AdLaunch Integrates the Shutterstock API to Accelerate Video Creation – Photography Article

Video marketing is on the rise. Discover how AdLaunch is leveraging the Shutterstock API to help marketers create high-performing videos in less time. Research projects that video traffic will account for over 80% of web traffic by 2022. However, creating videos can be a time-consuming process for marketers. AdLaunch solves this problem by empowering marketers with an intuitive video creation service that allows them to create videos quickly and easily online. The platform offers a unique patent pending technology for…

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