Are Communicators Missing Brand Purpose? Our stakeholders want us to help on big societal issues. Communicators should be taking the lead on brand purpose (image source: Lokus Design) Sometimes, well most of the time, we should listen more. Listen without bias, and just sit there and take in what others are saying. This is especially true at conferences, where there’s lots being said but few people listening. I’m can be guilty of not taking my own advice, and this equally…