This week on the show we’ve got serial entrepreneur, marketer extraordinaire and SEO genius Rand Fishkin. Among other things, the guy is an online content legend, having built the legendary MOZ, one of the first online resources / communities helping creators optimize for SEO (yes search engine optimization…aka if you make content, it’s helping your people find you on the internet) and now he’s got a new company you’ve gotta know about, and a new BOOK, called Lost & Founder…