mirrorlessmediumformat

Patent Shows DJI is Working on a Clone of the Hasselblad X1D – Photography Article

Ever since DJI acquired a majority stake in Hasselblad back in 2017, people have been waiting to see what the Chinese drone maker would do with their newly acquired camera company. So far, they haven’t done very much, but a Chinese patent application shows that they may be preparing to launch a clone of Hasselblad’s X1D-50c. The patent was unearthed by Gizmodo Japan after they spotted this tweet: One more thing, DJI is developing a new mirror less camera competing…

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Venus Optics Launches World’s Widest Rectilinear Lens for Fuji GFX Cameras – Photography Article

After briefly announcing the lens over a year ago, Venus Optics has finally launched the “world’s widest rectilinear lens for Fujifilm GFX,” announcing the pricing and availability of the Laowa 17mm f/4 Ultra-Wide GFX Zero-D. The 17mm f/4 Zero-D medium format lens features a 113° field of view from its 13mm full-frame equivalent focal length. Its optical formula is comprised of 21 elements in 14 group, and it’s the fourth lens to be given Venus Optics’ “Zero-D” designation, indicating that…

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Image Quality and High ISO Comparison – Photography Article

When Sony announced the 61MP a7R IV this week, both presenters were quick to say that the camera’s full-frame sensor “rivaled medium format” thanks to its combination of resolution and dynamic range. But was that engineering truth, or marketing speak? Photographer Matt Granger decided to find out. Granger happens to have the Fuji GFX 50r, Hasselblad X1D II 50c and Sony a7R IV in his studio right now, so he decided to do a quick shoot with a non-model and…

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Its Smallest Medium Format Lens Yet – Photography Article

Earlier today, Fujifilm unveiled its lightest, smallest medium format lens yet. The GF 50mm f/3.5 R LM WR expands the lineup of lenses available for the GFX series mirrorless medium format cameras, adding an incredibly portable, almost pancake-style 50mm that weighs only 335g (11.8 oz.). With a full-frame equivalent focal length of 40mm and a reasonably fast f/3.5 maximum aperture, Fujifilm is targeting this lens at street shooters who have also picked up its rangefinder-style GFX 50R. The press release…

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