mediumformat

Image Quality and High ISO Comparison – Photography Article

[ad_1] [youtube https://www.youtube.com/watch?v=DaQrcP8H7t0] When Sony announced the 61MP a7R IV this week, both presenters were quick to say that the camera’s full-frame sensor “rivaled medium format” thanks to its combination of resolution and dynamic range. But was that engineering truth, or marketing speak? Photographer Matt Granger decided to find out. Granger happens to have the Fuji GFX 50r, Hasselblad X1D II 50c and Sony a7R IV in his studio right now, so he decided to do a quick shoot with…

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Its Smallest Medium Format Lens Yet – Photography Article

[ad_1] Earlier today, Fujifilm unveiled its lightest, smallest medium format lens yet. The GF 50mm f/3.5 R LM WR expands the lineup of lenses available for the GFX series mirrorless medium format cameras, adding an incredibly portable, almost pancake-style 50mm that weighs only 335g (11.8 oz.). With a full-frame equivalent focal length of 40mm and a reasonably fast f/3.5 maximum aperture, Fujifilm is targeting this lens at street shooters who have also picked up its rangefinder-style GFX 50R. The press…

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Lomography Unveils the First New Color Film Stock in Half a Decade – Photography Article

[ad_1] Lomography is making some major waves in the photo world today by unveiling the first brand new color negative emulsion to be released in half a decade. They’re calling it LomoChrome Metropolis, and ironically enough, the “color” it emphasizes the most is… black. “LomoChrome Metropolis pays homage to the mother of all colors: black!” reads the company’s announcement. “Search for rays of color in a sea of lightless skyscrapers, frame your subject as they trudge the streets of ghost…

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I’m Back Unveils a Cheap Digital Back for Old Medium Format Cameras – Photography Article

[ad_1] I’m Back, the company behind the popular Digital Back for old 35mm SLRs, is… well… back. And this time they’re funding an affordable digital back that seeks to breathe new life into old medium format cameras from Hasselblad, Bronica, Pentax, Mamiya and more. The Idea Slapping a digital back onto older medium format bodies isn’t a new idea. Hasselblad released its CFV-50c back for V-System cameras back in 2014, and it just updated it last month, releasing a version…

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Why the Hasselblad CFV II 50C is the Perfect Weapon to Fight Fujifilm – Photography Article

[ad_1] Fujifilm is the largest medium format camera manufacturer in the world. Its resources are vast and the experience it has as a company is extensive. Hasselblad, on the other hand, is a tiny Swedish company that solely produces niche high-value cameras. This may seem like a David and Goliath type story, but considering the sheer differences in size between the two companies, this is more of a David and Godzilla type story.   Recently Fujifilm released its highly-anticipated 100mp medium format camera, the GFX 100.…

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Hasselblad’s New 907X is Its Smallest Medium Format Body Ever – Photography Article

[ad_1] Hasselblad has announced the 907X, the smallest medium format camera body ever made by the brand. Paired with the upcoming CFV II 50C digital back, photographers will be able to shoot medium format digital photography with a classic Hasselblad experience. The new body and back will “will connect Hasselblad’s photographic history into one system,” the company says. The CFV II 50C digital back will contain a 50-megapixel CMOS sensor that measures 43.8×32.9mm. The back will be compatible with most…

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Hasselblad X1D II 50C is a Faster and Cheaper Medium Format Mirrorless – Photography Article

[ad_1] Hasselblad today announced the new X1D II 50C medium format mirrorless camera, a followup to the X1D, which became the world’s first compact medium format mirrorless camera when it was unveiled back in 2016. “In the pursuit to continue the journey of taking medium format outside of the studio,” Hasselblad has put enhanced electronics in the camera for faster performance compared to its predecessor. The live view has a faster refresh rate, there’s reduced shutter lag, reduced blackout time…

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Kodak Ektachrome E100 120 Medium Format Film Tests to Start in July 2019 – Photography Article

[ad_1] It’s the news that medium format film shooters have all been waiting for. Kodak has finally broken its silence regarding the release of Ektachrome 100 in 120 medium format. Introduced in late 2018, Kodak Ektachrome 100 in 35mm is based on the Kodak Ektachrome E100G E6 slide film that was produced until 2012. The famous Rochester-based film manufacturer has released an Instagram post to confirm that there will be a “coating trial” of the medium format version in “late…

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