Marketing

Why Your Instagram Isn’t Growing – Photography Article

First off it’s not you, it’s Instagram. It comes down to a few very simple things that can be summed up in three words and two reasons: chronological order and saturation. There are so many people on Instagram, and the organic, chronological order news feed is sadly a thing of the past. These two things alone mean the beginning of the end for any social media platform, because they mean that the platform is prioritizing advertisers over users—that’s great if…

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How to Create Great Instagram Content (That You Can Also Sell As Stock) – Photography Article

What are the secrets to creating great Instagram content? Discover what pro Shutterstock contributors have to share about shooting images for social media. Creating Instagram content that’s both sharable and visually appealing starts with a great concept. At Shutterstock, we love sharing Instagram-worthy snaps that are a perfect fit for our social channels. And our customers love it too. Customers on Shutterstock scour our marketplace looking for images to tell their stories. They then share those images on Instagram with…

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500px Blog » [Photo Keywording Tips] How to add effective keywords to help your photos get discovered – Photography Article

You’ve taken the perfect shot, uploaded it to 500px, and are ready to license it. But how can you be sure your image will be seen by buyers? Keywords! Tagging your image with the right photo keywords will increase the photo’s visibility by ensuring it appears in relevant search results. The wrong keywords—or worse, too few keywords—could be detrimental to your sales. Although it can seem tedious and tempting to skip it altogether, effective photo keywording is a critical step…

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The Importance of Execution: Lessons from the Night of McDonald’s Giveaways – Photobook Photography Article

Any idea is only as good as the execution. Which McDonalds found out on Thursday Now, I love my creativity when it comes to marketing and communications. Especially when it involves bridging the online and offline worlds. McDonalds should have come up with a cracker of an idea. For one night only, the fast food chain was giving out freebies including “Night In” apparel and accessories, including McDonalds-branded loungewear, socks, slippers, games, and more. All consumer had to do was…

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Artist Series with Photographer and Blogger Dani Ayee – Photography Article

Explore the art of finding yourself with Toronto-based photographer Dani Ayee in this installment of Shutterstock Presents: Artist Series. Shutterstock Presents: Artist Series is a video series highlighting creative artists on Shutterstock’s marketplace. Today we’re introducing Toronto-based photographer and blogger Dani Lyn Ayee, who creates diverse lifestyle content for Shutterstock Custom as well as her independent freelance clients. Dani Lyn Ayee for Shutterstock Custom As an artist, Dani didn’t start her creative career as a photographer. First, she had stints…

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How to Make Your Own Instagram Highlights Covers – Photography Article

Highlights are an easy way to share inspiration and keep your Instagram followers engaged. Make the most of this handy feature with custom Instagram Highlights covers. Instagram Stories Highlights are a collection of Stories that live on a user’s profile. Instead of expiring at the 24-hour mark, this feature allows users to save select Stories so that followers can access them at any time. Image via Shutterstock’s Instagram page.The beauty of this Instagram update is its versatility; Highlights can be…

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7 Tips to Improve Your Landscape and Travel Photography Marketing Skills – Photography Article

Landscape and travel photography marketing is one area that photographers often find particularly hard. But if you want your photography business to grow, you have to know how to market yourself and your work. When discussing work with my colleagues, a question that almost always comes up is: “How did he or she get that job?” In a word: marketing. I talk about two major points in my photography marketing workshops. Marketing in a Nutshell The first point is that…

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145 Highlight Cover Backgrounds, Type, and Icons – Photography Article

Social media apps are a great way to promote your business, blog, or portfolio. Elevate your profile page with this free pack of highlight cover elements. With social media being so imperative to the online user experience, it’s crucial to keep on top of ways to take your social profiles to the next level. Instagram has continued to bring forth updates to the application over the years with archives, videos, and now highlights. Highlights consist of a group of stories…

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“This is How I Earned £11k in One Month with ShootProof” – Photography Article

This British photographer’s prom photography earned him over £11,000 in a single month. Find out how smart packages and email marketing helped him succeed! (Featuring Charles Gregory with ARTS PHOTOGRAPHY) In July of 2019, British photographer Charles Gregory earned more than £11,000 GBP directly through ShootProof. His approximately $13,500 USD came primarily from prom photography, with a smattering of dance photographs and headshots supplementing the total. Here he shares his step-by-step process for achieving such remarkable online sales. Prom photography by…

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Do I Still Need a Photography Website in 2019? – Photography Article

Before the rise of social media and the ubiquity of apps like Instagram, photographers established and flexed their brands through their personal website and blog. The photographer website supplanted the printed portfolio, for the most part, offering photographers a way to showcase their work with a remote audience of photo editors, customers, and fans. As Facebook took over our lives in the early 2010s, we encouraged photographers to set up business pages. “Separate your brand from your personal profile!” was…

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Do I Still Need a Photography Website in 2019? – Photography Article

Before the rise of social media and the ubiquity of apps like Instagram, photographers established and flexed their brands through their personal website and blog. The photographer website supplanted the printed portfolio, for the most part, offering photographers a way to showcase their work with a remote audience of photo editors, customers, and fans. As Facebook took over our lives in the early 2010s, we encouraged photographers to set up business pages. “Separate your brand from your personal profile!” was…

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Facebook Finally Launches Instagram Scheduling Through Creator Studio – Photography Article

A recent update to Facebook’s Creator Studio has added a highly requested feature for Instagram power users and marketers: the ability to natively schedule Instagram posts and IGTV broadcasts ahead of time. The news spread across social media marketing channels earlier this week, but has remained somewhat quiet on the rest of the Internet. Yet, this update is definitely a big deal, removing a major pain point for professional photographers who use Instagram to market their services and spread the…

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The Business Case for Using 6-Second Videos Over 60 – Photography Article

Brands use videos to capture attention, but holding attention spans is very difficult. Here’s why six-second videos are effective solutions to engagement. Digital content creation is a given for any brand determined to grow their customer base. Businesses are adopting omnichannel marketing programs to bring consumers into their respective orbits. That means producing content at ongoing rates and keeping all channels fresh and updated. After all, consumers need reasons to engage with your brand’s social or digital accounts. And, sometimes,…

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Hate in-person sales? Here’s how to sell BIG online! – Photography Article

Hate in-person sales? This photographer shows you how to sell albums online through ShootProof – TONS of them! See how she does it… (Featuring ASHLEY WILBUR) Hate in-person sales? Here’s how to sell albums online! | A collection of Ashley Wilbur’s albums by Miller’s Lab sits on a table. This is how photographer Ashley Wilbur describes her albums – albums she not only sells, but uses for her own family’s photographic stories. “One of my fondest memories is going to…

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Why You Should Use an Agency to Support These Five Creative Requests – Photography Article

There are many times where agency support is invaluable. Find out which five creative tasks you should consider using an agency to support and why. This post is a follow up to “5 Creative Requests You Should be Taking In-House and Why.” As we outlined in part 1 of our article, it doesn’t always make sense to outsource every creative task to an agency. Because agencies are expensive (upward of $600 an hour for some New York-based companies) and often…

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8 Invaluable Marketing Lessons that Photographers Should Implement – Photography Article

Why do photographers need to market themselves? In a phrase: so that you don’t starve to death. No, but seriously. Otherwise, you risk ending up like Vincent van Gogh who (in the words of Steven Pressfield) “produced masterpiece after masterpiece and never found a buyer in his whole life.” A lot of artists have this notion that they’re the creative person, and marketing belongs to the business world. Some even think it’s evil or dirty to promote themselves, and they…

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3 Simple Strategies for Sourcing Inclusive Imagery – Photography Article

Explore inclusive imagery with Mercado McCann, following their Cannes Lions Bronze-awarded Offset by Shutterstock campaign “New Stereotypes Available.” A picture may be worth a thousand words, but not all pictures are created equal. It can be difficult to select imagery that accurately reflects the world around us. To do so requires looking beyond the borders of our established biases and perceptions. Image galleries today offer a broad range of subjects, spanning every age, race and gender. But many of these…

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Deciding Between Insourcing and Outsourcing Creative – Photography Article

Follow these simple rules to make informed decisions on whether to take creative production in-house or outsource to an agency partner. Every marketing department has different needs depending on the goals and state of their business. With objectives constantly changing and certain skill sets being needed at different times, there’s no perfect formula to decide what roles to fill or how to fill them. Rather than trying to fill every need in-house, many businesses find success in outsourcing skills to…

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The Lie of ‘Medium Format-Level Image Quality’ – Photography Article

I, like many of you, watched the Sony a7R IV announcement live stream on Tuesday. I saw them put up the video of the camera and its specs, which I thought looked good as an evolution of their R platform. However, when the lights came back on in the room, the kind man that is the VP of their alpha division debuted the camera to the world with the line: “medium format level image quality” Full disclosure: I am a…

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One Simple Step to the Ultimate Portfolio Review – Photography Article

It’s worth paying for a professional portfolio review. But what if the ultimate review tool is already at your fingertips? Here’s what you need to know. (Photos: KRISTIN BROWN PHOTOGRAPHY) No matter how long you’ve been in business, a thorough portfolio review will always reveal fresh ways to promote your brand and fine-tune your visual messaging. A portfolio review will help you: know what your clients love so you can deliver consistent value every time show your best work and attract…

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The Importance of Consistency in Content Marketing – Photography Article

Consistency is an important consideration for any content strategy, but is often overlooked. View our infographic to find out how marketers feel about content consistency. In the sea of content that consumers view and engage with everyday, consistent visuals are an important element in helping build up long term memory of what a specific brand looks and feels like. For brands with always-on content strategies, consistency helps build up that recognition over time with every visual or piece of content…

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Sell More Photos with this 1 Quick ShootProof Feature – Photography Article

No one wants to buy boring products. Here’s how to build a beautiful ShootProof shopping cart that will sell more photos and entice more clients! Browse through Twig & Olive Photography’s website, and you’ll be entranced by their creative compositions and masterful post-production. Who better to sell prints and products online than a photography team with this kind of skill? But the Twig & Olive team knows: even the most skilled photographers can sell more photos if they’ll show their…

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5 Creative Requests You Should be Taking In-House and Why – Photography Article

While agencies can be a great solution to solve resourcing issues or skill gaps, many day-to-day creative tasks are better kept in-house. Find out what tasks you should be taking in-house. A recent survey from Gartner showed that more than half of marketers rely heavily on agencies and external marketing partners for strategy or execution tasks. And while agencies can provide solid creative support, leaning on them for basic studio production simply isn’t efficient—resource-wise or cost-wise. You and your marketing…

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ZEISS Apologizes for Ariel Photoshoot After Social Media Backlash – Photography Article

ZEISS has issued an apology after a promotional photoshoot featuring its latest Otus lens struck a negative chord with a large number of the brand’s followers on Twitter, who accused the brand of being sexist. The offending photoshoot from Animefest 2019 featured model Katka Kavanova dressed up as Ariel from the classic Disney film The Little Mermaid holding the new ZEISS Otus 100mm f/1.4. Two end-result images and one behind the scenes shot were posted to the brand’s Twitter account…

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Love, Like or Hate It? Social Media And Your Photography – Photography Article

How do you feel about social media from a photography perspective? How do you interact with your channels of choice? For most of us, our involvement in social media has happened over time. How we use and engage with others today probably looks a bit different than it did five years ago. If you’re a photographer, it is almost a necessity to have some level of interaction to promote your work, services and products. Claim Your Free Camera Craft Cheat…

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Why Weird Stock Photos Sell – Photography Article

Get a little weird with Shutterstock’s Strange Things trailer, and discover why weird stock footage captivates audiences in whole new ways. The nature of stock imagery is changing, or more specifically, getting weirder. According to Google, search interest for “weird stock photos” has more than doubled in the past five years — growing faster than perennial favorites such as “business stock photos” or “stock photos of people.” Whereas a decade ago, an office worker smiling and holding a cup of…

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4 Visual Trends on Instagram to Inspire and Invigorate Your Feed – Photography Article

If you’re feeling burnt out when it comes to your brand’s Instagram, keep scrolling. You’ll learn about a few visual trends on Instagram to inspire you and your feed. Let’s face it: Instagram can be a chore sometimes, especially for businesses that have dozens of other marketing and social media related tasks on their to do lists. But the fact remains that Instagram is one of the most popular marketing channels right now, and one of your best chances for…

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Increase Creative Output by Navigating the Creative Partner Economy – Photography Article

Everything marketers need to know about choosing between a creator content platform or an influencer content platform to increase their creative output. Where would marketers be without creative partnerships? Whether you’re trying to expand your online reach, sourcing visuals for ad creatives, or producing posts for a busy social media calendar, working with a partner that specializes in digital marketing provides brands with the content they need to connect with their target customers. In general, there are two types of…

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A Wedding Planner Shares Her Secrets – Photography Article

Vendor referrals can take your business from bland to booming! Our pro shares how to get more clients by building a rapport with the wedding planner. (Featuring CHANDANI CHANDEKAR and RAHUL RANA) A whopping 85% of wedding planner Chandani Chandekar’s clients ask her to recommend a photographer. In the fiercely competitive markets of Chicago, Illinois, and Washington, D.C., getting on Chandani’s preferred photographer list could mean the difference between a slow calendar and one that’s bursting at the seams. We…

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