Marketing

Stock Video Footage- Is it Worth Using – Commercial Photography Article

Stock Video Footage- Is it Worth Using You have a great brand story to tell. Your shots of the characters are perfect, and the setting of your scenes blends with your costumes to sell your brand identity. What remains now are precise additional clips that will enhance your story by breaking the monotony of narration, creating vivid imagery, or tie scenes together so that your story flows smoothly.Your choice of the source of these small clips will determine the success…

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How to Get Video Testimonials From Customers – Commercial Photography Article

How to Get Video Testimonials From Customers The quality of a brand’s products/services, coupled with how well it packages its marketing message, are two key determinants of its success. Telling authentic customer stories has become one of the most powerful marketing strategies out there. Through testimonials, brands are packaging persuasive, customer feedback that provides irrefutable social proof.The success is mostly because majority of people rely on online reviews when researching products and services online. And given the power video content…

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10 Ways Video Production is helping Australians through COVID-19? – Commercial Photography Article

10 Ways Video Production is helping Australians through COVID-19? 1. Virtual Events and Live BroadcastingThe rise of ‘Virtual Events’ and ‘Live Broadcasting’ is here. According to Forbes, virtual events have been up by 1000% this year. During the initial rise of COVID-19, many event operators either cancelled or postponed their physical events due to restrictions on mass gatherings however, many learnt how to pivot through with digital events. Virtual events are trending internationally and have become a massive phenomenon. Such…

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Everything you need to know about Video Production Costs – Commercial Photography Article

Everything you need to know about Video Production Costs On the face of it, video production can sound like a costly endeavour however, costs can vary from production to production. Depending on the quality and style of production, you can easily spend roughly 5k on a production to 100k plus. Whether you’re looking to produce a blockbuster editorial piece to a video for social media, there are various financial factors that you should consider. Producing a video can really drive…

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10 Tips to Maximise your Corporate Video Production Budget – Commercial Photography Article

10 Tips to Maximise your Corporate Video Production Budget Maximise your corporate video production budget with some of our secret tips and tricks. Thanks to the digital revolution, video has changed the way consumers interact with brands, products, and services. An impactful video can increase engagement, boost sales, and promote overall presence.  Video marketing is such an important tool that all businesses should be developing video content. As such, we have developed a list of some of our in-house secret…

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How to Produce an Influential Video Testimonial – Commercial Photography Article

How to Produce an Influential Video Testimonial Influence consumers and clients through video testimonial marketing. A recommendation is a powerful method your organisation can employ to build trust and reputation. In this article, we explore how producing video testimonials can drive conversion and enhance brand trust objectives. We break down why video testimonials work, where to place your next video testimonial and how to produce a video that influences others.What is a Video Testimonial?Simply put, a video testimonial is a…

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How to Build an Online Consumer Brand with Product Photography – Commercial Photography Article

How to Build an Online Consumer Brand with Product Photography The product market in Australian can be incredibly competitive. No longer can you set and forget with product photography; consumers crave online experiences – they require a sense of validation to reaffirm their commitment to an online purchase. Whether this is a conscious or sub-conscious decision, marketers need to lead their customers on a journey – they need to reinforce an experience through visualisation and branding. Through the power of…

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Storyboard Marketing: How to Amplify Marketing Communications with Effective Storytelling – Commercial Photography Article

Storyboard Marketing: How to Amplify Marketing Communications with Effective Storytelling Are you shooting your next video marketing campaign anytime soon? Maximise your impact by creating a bespoke yet effective storyboard for your project. Storyboarding is an essential requirement of the storytelling process. Storytelling is a definite way a marketer can anchor in consumers with brand communications. Stories that resonate with your target market can be extremely powerful. Amplify your next video marketing communications by crafting a quality storyboard.What is a…

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The Sydney Guide to Video Marketing – Commercial Photography Article

The Sydney Guide to Video Marketing Video marketing is an international phenomenon that should be an important part to your online business strategy, no matter where you are, whether it’s Melbourne, New York, or Sydney. Marketers can take a strategic approach to developing a video marketing strategy by homing in on a target city. Understanding the characteristics of a city can assist in the process of building a connection with your consumer target. Sydney is a major capital city in…

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The Social Media Video Content Strategy Blueprint – Commercial Photography Article

The Social Media Video Content Strategy Blueprint The global digital population is growing day-by-day and users are actively engaged by video content across social media channels. According to Statista, 4.57 billion people were active internet users as of April 2020. As these users surf the internet, they are actively consuming content including video. Video is one of the most powerful content mediums, organisations should have a comprehensive social media content strategy.The Importance of Video in Social MediaSocial saturation is a…

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Video Marketing Tips during COVID-19 – Commercial Photography Article

Video Marketing Tips during COVID-19 So far, 2020 seems like an unrealistic situation in which everything comes to a sudden halt. The world is steadily moving towards a recession due to the lack of economic activities in this year. As the pandemic continues, businesses are gradually trying to adapt to this new era. COVID-19 has inevitably put small and big enterprises in challenging positions. However, the right idea can resolve any situation. Video marketing during COVID-19 is a trending way…

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Free Online Business Tools to Help you Market your Business – Commercial Photography Article

Free Online Business Tools to Help you Market your Business FREE, EASY TO USE ONLINE MARKETING TOOLS THAT WILL HELP YOUR BUSINESS GROW.Marketing in today’s competitive environment can be expensive and time-consuming. However, it does not have to be especially with free, simple to use, online marketing tools. We understand that marketing can be an expensive yet drawn-out-process. So, we have put together a list of FREE simple online solutions to make life easier.CANVACanva is an easy to use graphic…

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Getting Video Creative – five hacks to improve your media impact – Photobook Photography Article

Getting Video Creative – five hacks to improve your media impact Not everyone can be a Steven Spielberg, but we all have the tools to make much better video content I’ve been playing around with video recently, partly because I’ve wanted to and partly due to necessity (we all live and die by budgets). I wanted to share with you a couple of simple ideas that you can use in your day to day work to produce much better video.…

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Rebranding for ‘soft power’ – examples from the Gulf – Photobook Photography Article

Rebranding for ‘soft power’ – examples from the Gulf Aramco is looking to spend millions on promoting itself (image source: Twosmokingbarrels) Now is a good time to be in the branding business, at least here in the Gulf. A slew of governments and government-owned assets are launching brand campaigns. At the beginning of the month, the UAE government announced that it’d be launching a national competition to create the first brand entity for the UAE – seven Emirati artists from…

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Quick Tip: Selling Prints Directly to Buyers? Here’s How to Fulfill the Orders Yourself – Fine Art Photography Article

Quick Tip: Selling Prints Directly to Buyers? Here’s How to Fulfill the Orders Yourself In our story “How to Sell Prints Without a Gallery,” several photographers explain how they manage to sell prints of their most popular images. These include a commercial photographer who has sold open-edition prints to earn extra income, and a fine-art photographer who, having no gallery, sells director to collectors. One of the big challenges is fulfilling orders: packing and shipping prints is a lot of…

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One Simple Step to the Ultimate Portfolio Review – Photography Article

It’s worth paying for a professional portfolio review. But what if the ultimate review tool is already at your fingertips? Here’s what you need to know. (Photos: KRISTIN BROWN PHOTOGRAPHY) No matter how long you’ve been in business, a thorough portfolio review will always reveal fresh ways to promote your brand and fine-tune your visual messaging. A portfolio review will help you: know what your clients love so you can deliver consistent value every time show your best work and attract…

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The Importance of Consistency in Content Marketing – Photography Article

Consistency is an important consideration for any content strategy, but is often overlooked. View our infographic to find out how marketers feel about content consistency. In the sea of content that consumers view and engage with everyday, consistent visuals are an important element in helping build up long term memory of what a specific brand looks and feels like. For brands with always-on content strategies, consistency helps build up that recognition over time with every visual or piece of content…

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Sell More Photos with this 1 Quick ShootProof Feature – Photography Article

No one wants to buy boring products. Here’s how to build a beautiful ShootProof shopping cart that will sell more photos and entice more clients! Browse through Twig & Olive Photography’s website, and you’ll be entranced by their creative compositions and masterful post-production. Who better to sell prints and products online than a photography team with this kind of skill? But the Twig & Olive team knows: even the most skilled photographers can sell more photos if they’ll show their…

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5 Creative Requests You Should be Taking In-House and Why – Photography Article

While agencies can be a great solution to solve resourcing issues or skill gaps, many day-to-day creative tasks are better kept in-house. Find out what tasks you should be taking in-house. A recent survey from Gartner showed that more than half of marketers rely heavily on agencies and external marketing partners for strategy or execution tasks. And while agencies can provide solid creative support, leaning on them for basic studio production simply isn’t efficient—resource-wise or cost-wise. You and your marketing…

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ZEISS Apologizes for Ariel Photoshoot After Social Media Backlash – Photography Article

ZEISS has issued an apology after a promotional photoshoot featuring its latest Otus lens struck a negative chord with a large number of the brand’s followers on Twitter, who accused the brand of being sexist. The offending photoshoot from Animefest 2019 featured model Katka Kavanova dressed up as Ariel from the classic Disney film The Little Mermaid holding the new ZEISS Otus 100mm f/1.4. Two end-result images and one behind the scenes shot were posted to the brand’s Twitter account…

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Love, Like or Hate It? Social Media And Your Photography – Photography Article

How do you feel about social media from a photography perspective? How do you interact with your channels of choice? For most of us, our involvement in social media has happened over time. How we use and engage with others today probably looks a bit different than it did five years ago. If you’re a photographer, it is almost a necessity to have some level of interaction to promote your work, services and products. Claim Your Free Camera Craft Cheat…

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Why Weird Stock Photos Sell – Photography Article

Get a little weird with Shutterstock’s Strange Things trailer, and discover why weird stock footage captivates audiences in whole new ways. The nature of stock imagery is changing, or more specifically, getting weirder. According to Google, search interest for “weird stock photos” has more than doubled in the past five years — growing faster than perennial favorites such as “business stock photos” or “stock photos of people.” Whereas a decade ago, an office worker smiling and holding a cup of…

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4 Visual Trends on Instagram to Inspire and Invigorate Your Feed – Photography Article

If you’re feeling burnt out when it comes to your brand’s Instagram, keep scrolling. You’ll learn about a few visual trends on Instagram to inspire you and your feed. Let’s face it: Instagram can be a chore sometimes, especially for businesses that have dozens of other marketing and social media related tasks on their to do lists. But the fact remains that Instagram is one of the most popular marketing channels right now, and one of your best chances for…

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Increase Creative Output by Navigating the Creative Partner Economy – Photography Article

Everything marketers need to know about choosing between a creator content platform or an influencer content platform to increase their creative output. Where would marketers be without creative partnerships? Whether you’re trying to expand your online reach, sourcing visuals for ad creatives, or producing posts for a busy social media calendar, working with a partner that specializes in digital marketing provides brands with the content they need to connect with their target customers. In general, there are two types of…

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A Wedding Planner Shares Her Secrets – Photography Article

Vendor referrals can take your business from bland to booming! Our pro shares how to get more clients by building a rapport with the wedding planner. (Featuring CHANDANI CHANDEKAR and RAHUL RANA) A whopping 85% of wedding planner Chandani Chandekar’s clients ask her to recommend a photographer. In the fiercely competitive markets of Chicago, Illinois, and Washington, D.C., getting on Chandani’s preferred photographer list could mean the difference between a slow calendar and one that’s bursting at the seams. We…

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5 Photographers Share What They Wish They Knew Earlier: Branding and Marketing Edition – Photography Article

In the spirit of our upcoming guide on branding and marketing, we asked a handful of our amazing members to share the stories of their big breaks, the proudest moments of their careers and the lessons they’ve learned along the way. Whether the invaluable stories and insights shared here encourage you to try something new or reinforce the business decisions you’ve already made, we hope you’ll be motivated to shake things up when it comes to your approach. The biggest…

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Improving Your Brand-Agency Relationships – Photography Article

Increasingly, brands are re-evaluating how to resource their marketing teams. Here are a few ways to navigate the growing uncertainty between marketing teams and agencies. There’s a growing trend in marketing where many brands are taking their content and creative work in-house and out of scope from their agencies. It wasn’t long ago that agencies were the only solution for marketers to access the top talent in their field. But today the pressures of changing needs from brands, new self-serve…

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17 Tips for an Easy, Affordable Styled Shoot – Photography Article

Can you make glamorous photos on a tight budget? Our 17 tips will help you create a stunning, affordable styled shoot your clients will love! Portraits in Joshua Tree National Park practically guarantee a gorgeous outcome. Add in an elegant everyday item such as an acoustic guitar, and you’ve turned those portraits into a story. Other simple props include: books bound together with a leather strap a lantern, for photographs at twilight balloons (Just don’t release them when you’re done!…

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Construction Guy Instagram Influencer Turns Out to Be Coffee Ad Stunt – Photography Article

A construction guy named Omar in Austin, Texas, became an “Instagram influencer” recently after attracting hundreds of thousands of followers to his @justaconstructionguy account with just a handful of photos. But it turns out the guy was a carefully crafted persona designed to help a small coffee shop sell coffee. After being created in May, the account shot to Insta-stardom when it was Tweeted out by Twitter user @barbzlovescarbs, who purported to be Omar’s daughter. In his photos and captions,…

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How Long Can Instagram Videos Be (and Other IG Video Questions) – Photography Article

How long can Instagram videos be? Find out with this complete guide to IG videos and IG stories and create masterful videos to capture your audience’s attention. Instagram is an excellent tool for businesses to reach their customers with emotion-filled content. It also gives users a platform to share their most exciting experiences with friends, family, and followers. So, how long can Instagram videos be? Is There a Limit for Instagram Video Posts? Video posts made to your Instagram feed…

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