AlUla – The World’s Masterpiece – Photobook Photography Article
AlUla – The World’s Masterpiece The first-ever destination brand campaign for AlUla, the heritage and culture centerpiece of Saudi Arabia, was unveiled today. The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a 90” film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets under the concept of The World’s Masterpiece. In what is hoped will be a year of travel recovery, AlUla’s new brand campaign is targeting domestic travelers…