fujifilm

Searching for the ‘Ideal’ Image Sensor – Photography Article

Like it or not, much of the conversation around image quality these days revolves around sensor size. When Sony announced the a7R IV, it boasted image quality that “rivaled medium format.” When people defend Micro Four Thirds, they show off their ultra-portable system and claim the images are “indistinguishable from full-frame.” And then you have tweets like this: Full-frame has all-but taken over as the professional ‘standard.’ But why? And does it even deserve that title? I don’t think it…

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Venus Optics Launches World’s Widest Rectilinear Lens for Fuji GFX Cameras – Photography Article

After briefly announcing the lens over a year ago, Venus Optics has finally launched the “world’s widest rectilinear lens for Fujifilm GFX,” announcing the pricing and availability of the Laowa 17mm f/4 Ultra-Wide GFX Zero-D. The 17mm f/4 Zero-D medium format lens features a 113° field of view from its 13mm full-frame equivalent focal length. Its optical formula is comprised of 21 elements in 14 group, and it’s the fourth lens to be given Venus Optics’ “Zero-D” designation, indicating that…

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Fuji Service Advisory Warns About GFX 100 Shutter Button Issue – Photography Article

Fujifilm has published a “notice” (read: service advisory) informing users of its new 100MP mirrorless medium format GFX 100 that they may have a faulty shutter button. Fortunately, Fuji claims only “a very small percentage” of cameras are affected, and they’ll fix those cameras for free. The notice was published on the Fujifilm website yesterday, and it describes an issue with the locking mechanism of the side shutter button on the built-in battery grip. “Some users of the new FUJIFILM…

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Amateur with Fuji GFX 50R Takes On Pro with Google Pixel 3 – Photography Article

The folks over at popular tech channel Linus Tech Tips recently did something fun. They combined your standard Amateur vs Pro photography challenge with the Pro Gear vs Smartphone trope to answer a different kind of question: Can a rote amateur with an expensive camera beat a professional who’s using only a smartphone? For this video, the amateur was Linus himself using a mirrorless medium format Fujifilm GFX 50R, and the professional he’s pitted against is Linus Tech Tips cinematographer…

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Is Sony’s Pace of Innovation Actually Hurting the Photo Industry? – Photography Article

Over the past five years, Sony has done more to push digital imaging forward than just about anybody else. But their incredible pace of innovation is straining an industry that just can’t keep up, and the cracks are starting to show. Earlier this week, Sony released yet another a7 camera. It’s the fourth a7R Sony has made in less than 6 years, and the 10th full-frame mirrorless camera it’s released over the same period—all while adding 7 more cameras to…

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This is the Crazy Resolution of the 102MP Fujifilm GFX100 – Photography Article

The $10,000 Fujifilm GFX 100 102-megapixel medium format camera hit store shelves recently after its unveiling back in May 2019. If you’re curious about what shooting with 102 megapixels is like, Louis Ferreira of Fuji Addict has an eye-opening crop for you. Ferreira recently took a handheld photo of the full moon in the night sky using the Fujinon GF 110mm f/2 R WR LM lens at f/2. He then cropped the moon from the original photo, resulting in a…

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Fujifilm Unveils Versatile XF 16-80mm f/4 R Lens with 6-Stops of Stabilization – Photography Article

In addition to a new, lightweight 50mm lens for its medium format cameras, Fujifilm also announced a versatile new zoom lens for its X-Series mirrorless cameras. The new XF 16-80mm f/4 R OIS WR is a stabilized zoom lens that is well suited for a wide range of styles and genres. Fujifilm calls this lens “highly portable and versatile for all types of photography,” and you can see why. With a full-frame equivalent focal range of 24-122mm and a constant…

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Its Smallest Medium Format Lens Yet – Photography Article

Earlier today, Fujifilm unveiled its lightest, smallest medium format lens yet. The GF 50mm f/3.5 R LM WR expands the lineup of lenses available for the GFX series mirrorless medium format cameras, adding an incredibly portable, almost pancake-style 50mm that weighs only 335g (11.8 oz.). With a full-frame equivalent focal length of 40mm and a reasonably fast f/3.5 maximum aperture, Fujifilm is targeting this lens at street shooters who have also picked up its rangefinder-style GFX 50R. The press release…

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Two Essentials for Stress-Free Camera Tethering via USB-C – Photography Article

In the film days, which for me ended in late 2004, instant film was the only way for a photographer (and everyone else on set) to see what was being captured. From the perspective of a celebrity/fashion photographer, these could be some tense moments as celebrities, publicists and clients would gather around to take a look, and hopefully see a flattering result right off the bat. A smart photographer would make sure to keep the first trials away from the…

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Why the Hasselblad CFV II 50C is the Perfect Weapon to Fight Fujifilm – Photography Article

Fujifilm is the largest medium format camera manufacturer in the world. Its resources are vast and the experience it has as a company is extensive. Hasselblad, on the other hand, is a tiny Swedish company that solely produces niche high-value cameras. This may seem like a David and Goliath type story, but considering the sheer differences in size between the two companies, this is more of a David and Godzilla type story.   Recently Fujifilm released its highly-anticipated 100mp medium format camera, the GFX 100. This…

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Fujifilm Warns of Fake Fujifilm Film That Can Mess Up Photo Labs – Photography Article

Fujifilm has issued a warning to customers warning of counterfeit Fujifilm 35mm film floating around in the market — film that will cause photographers headaches if used. In a notice published yesterday titled, “35mm film non-genuine goods illegally using FUJIFILM logo,” Fujifilm says that the counterfeit film was discovered after someone brought it to a photo lab in Japan. The roll of film was illegally using Fujifilm’s logo and purported to be Fujifilm 250D ISO 200 Color Negative Film. Fujifilm…

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An Inside Look at How the Fujifilm GFX 100 Was Born – Photography Article

Last month, Fujifilm announced the GFX 100, a game-changing 102-megapixel medium format mirrorless camera. cinema5D has released a 2-part documentary that gives us a behind-the-scenes look at how this monster of a camera came to be. Fujifilm granted Johnnie Behiri and cinema5D inside access through several trips to Japan over the past 8 months to witness and document the camera’s development after Fujifilm announced the development of the camera in September 2018. Part 1 of the self-funded documentary is a…

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Fujifilm Instax Mini LiPlay Prints Audio Onto Instant Photos – Photography Article

Fujifilm just announced the new Instax Mini LiPlay (pronounced “lee-play”), a hybrid camera that aims to take instant photography to the next level with a set of never-before-seen features. The Instax Mini LiPlay is the smallest and lightest Instax camera ever made, but it contains the most features of any Instax camera. On the back of the camera is a 2.7-inch color LCD screen that allows users to view and select their photos for printing as Instax Mini instant photos.…

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Neopan 100 Acros II Unveiled – Photography Article

Fujifilm’s black-and-white film is coming back from the dead. The company just announced a brand new film stock called Neopan 100 Acros II that promises “unsurpassed image quality” and “world-class fine grain.” “This 100 ISO film will deliver unsurpassed resolution, fine grain and sharpness, with exceptional detail satisfying a broad range of shooting scenarios and exposures,” Fujifilm says. The company killed off all of its remaining B&W film and photo paper products in April 2018, which included the discontinuation of…

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  Artistic Adventurer – Teri Lou: New Zealand Gear List – iPhone Photography Article

iPhone Gear List to New Zealand – 42 daysComplete gear What I’ll bring when backpacking. So excited for this adventure. I hope you enjoy virtually traveling with me. Tomorrow I fly to New Zealand for a 42 day car camping/backpacking adventure on the North and South Island. I will arrive on the 5th after a stop over in SFO and the time change. I am planning on first exploring the tip of the North Island spending 10 car camping along the way to Wellington.…

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