fuji

Image Quality and High ISO Comparison – Photography Article

[youtube https://www.youtube.com/watch?v=DaQrcP8H7t0] When Sony announced the 61MP a7R IV this week, both presenters were quick to say that the camera’s full-frame sensor “rivaled medium format” thanks to its combination of resolution and dynamic range. But was that engineering truth, or marketing speak? Photographer Matt Granger decided to find out. Granger happens to have the Fuji GFX 50r, Hasselblad X1D II 50c and Sony a7R IV in his studio right now, so he decided to do a quick shoot with a…

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Its Smallest Medium Format Lens Yet – Photography Article

Earlier today, Fujifilm unveiled its lightest, smallest medium format lens yet. The GF 50mm f/3.5 R LM WR expands the lineup of lenses available for the GFX series mirrorless medium format cameras, adding an incredibly portable, almost pancake-style 50mm that weighs only 335g (11.8 oz.). With a full-frame equivalent focal length of 40mm and a reasonably fast f/3.5 maximum aperture, Fujifilm is targeting this lens at street shooters who have also picked up its rangefinder-style GFX 50R. The press release…

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Canon Increased Market Share in 2018 But Camera Market Continues to Bleed – Photography Article

Nikkei published its 2018 digital camera market trends report yesterday, and the news is grim. While Canon, Fuji and Olympus all saw their global market share increase last year, total sales volume for digital cameras dropped by a whopping 22%. The story is perhaps rosiest for Canon, whose 40.5% market share represents an increase of 3.9% over 2017. Meanwhile, its closest competitors both saw market share drop, with Nikon logging 19.1% (a decrease of 2.7%) and Sony at 17.7% (a…

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