Aurora Aperture Unveils Revolutionary Mirrorless Lens Adapter Drop-In Filters – Photography Article

Tired of buying a new set of filters or working with step-up/step-down rings for each lens with a different filter diameter? Aurora Aperture unveiled a groundbreaking new filter system today called the Aperture Adapter Mount Format (AMF) that fixes that hassle for mirrorless camera shooters. Instead of a filter system that screws into the front of your lenses, the AMF system is dropped into your mirrorless camera lens mount adapter. What this means is that you’ll only need a single…

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Moment Unveils the World’s First Anamorphic Lens for Drones, and More – Photography Article

Smartphone lens maker Moment has been branching out more and more. From filters, to camera apps, to fanny packs, the company’s high-quality smartphone lenses have opened the door to a variety of products, and today they’re kicking that door wide open by announcing a line of lenses and filters for drones. Perhaps the biggest departure from the company’s original smartphone-shooter target market, the announcement comes after years of planning and many requests from Moment users. Unveiled through the brand’s fifth…

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Lensbaby OMNI Creative Filter System Brings Reproducible In-Camera Effects – Photography Article

Lensbaby today announced its new OMNI Creative Filter System, a set of tools for adding beautiful in-camera effects to your shots. It’s the fun of shooting through various objects with the reproducibility of using lens filters. “The OMNI System offers control and repeatability when shooting through crystals and other objects engineered by Lensbaby to create distinct and compelling in-camera effects,” Lensbaby says. “This unique, professional system is unlike anything currently on the market and geared to work on photographers’ existing…

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