Enterprise

The Importance of Consistency in Content Marketing – Photography Article

Consistency is an important consideration for any content strategy, but is often overlooked. View our infographic to find out how marketers feel about content consistency. In the sea of content that consumers view and engage with everyday, consistent visuals are an important element in helping build up long term memory of what a specific brand looks and feels like. For brands with always-on content strategies, consistency helps build up that recognition over time with every visual or piece of content…

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Artist Series with Food Photographer Joanie Simon – Photography Article

Looking for pro tips for shooting amazing images of food? Explore new techniques with food photographer Joanie Simon in the latest installment of Shutterstock’s Artist Series. Shutterstock Presents: Artist Series is a video series highlighting creative artists on Shutterstock’s marketplace. Today we are introducing one of the first artists we featured as part of the series, food photographer and photography educator Joanie Simon. Not only is Phoenix-based Joanie an accomplished photographer, but she also educates fellow food photographers around the…

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5 Creative Requests You Should be Taking In-House and Why – Photography Article

While agencies can be a great solution to solve resourcing issues or skill gaps, many day-to-day creative tasks are better kept in-house. Find out what tasks you should be taking in-house. A recent survey from Gartner showed that more than half of marketers rely heavily on agencies and external marketing partners for strategy or execution tasks. And while agencies can provide solid creative support, leaning on them for basic studio production simply isn’t efficient—resource-wise or cost-wise. You and your marketing…

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Increase Creative Output by Navigating the Creative Partner Economy – Photography Article

Everything marketers need to know about choosing between a creator content platform or an influencer content platform to increase their creative output. Where would marketers be without creative partnerships? Whether you’re trying to expand your online reach, sourcing visuals for ad creatives, or producing posts for a busy social media calendar, working with a partner that specializes in digital marketing provides brands with the content they need to connect with their target customers. In general, there are two types of…

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Improving Your Brand-Agency Relationships – Photography Article

Increasingly, brands are re-evaluating how to resource their marketing teams. Here are a few ways to navigate the growing uncertainty between marketing teams and agencies. There’s a growing trend in marketing where many brands are taking their content and creative work in-house and out of scope from their agencies. It wasn’t long ago that agencies were the only solution for marketers to access the top talent in their field. But today the pressures of changing needs from brands, new self-serve…

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