Rebranding for ‘soft power’ – examples from the Gulf Aramco is looking to spend millions on promoting itself (image source: Twosmokingbarrels) Now is a good time to be in the branding business, at least here in the Gulf. A slew of governments and government-owned assets are launching brand campaigns. At the beginning of the month, the UAE government announced that it’d be launching a national competition to create the first brand entity for the UAE – seven Emirati artists from…