Communicators can be today’s heroes – Photobook Photography Article

Communicators can be today’s heroes Communicators are essential in a crisis. They’re responsible for the safety and well-being of others (image source: Flickr/Pily Clix) I’m going to start with an admission. I was asked to write a post highlighting all of the good that communicators are doing right now. I’ve thought about the ask, and I’m going to look at the good we can be doing, as well underline the challenges we face (and the potential harm we can cause).…

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Are Communicators Missing Brand Purpose? – Photobook Photography Article

Are Communicators Missing Brand Purpose? Our stakeholders want us to help on big societal issues. Communicators should be taking the lead on brand purpose (image source: Lokus Design) Sometimes, well most of the time, we should listen more. Listen without bias, and just sit there and take in what others are saying. This is especially true at conferences, where there’s lots being said but few people listening. I’m can be guilty of not taking my own advice, and this equally…

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