crisis communications

The Importance of Execution: Lessons from the Night of McDonald’s Giveaways – Photobook Photography Article

Any idea is only as good as the execution. Which McDonalds found out on Thursday Now, I love my creativity when it comes to marketing and communications. Especially when it involves bridging the online and offline worlds. McDonalds should have come up with a cracker of an idea. For one night only, the fast food chain was giving out freebies including “Night In” apparel and accessories, including McDonalds-branded loungewear, socks, slippers, games, and more. All consumer had to do was…

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Purpose Marketing: Nada Dairy’s Ad for Saudi National Day Backfires – Photobook Photography Article

Nada’s attempt to mix politics with branding have backfired I’ve spoken previously about the issue of purpose marketing in the Middle East (mainly the lack of any local brand engagement on big issues such as gender equality and sustainability). One popped into my timelines this week. Sadly, it’s an example that will be long remembered for what went wrong, rather than right. Nada Dairy is one of the largest manufacturers of dairy products in the Gulf. The company decided to…

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Hong Kong, Social Media and PR’s Values – A Chat with Arun – Photobook Photography Article

I’ve been closely following what’s been happening in Hong Kong. What interests me is how all sides are communicating, how they’re using social media, and also where the industry stands on a big issue such as democracy and transparency. I reached out to Arun Sudhaman, the CEO of the Holmes Report. Arun is both based in Hong Kong and is one of the leading journalists for the public relations industry worldwide. Here’s our talk on what’s happening in Hong Kong,…

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Digital Manipulation: How To Fight Back And Protect Your Firm – Photobook Photography Article

Not all digital manipulation is as easy to spot as this fake image from Benetton. The ability to fake high quality content is widespread, and you’ve got to be prepared. You may not know it yet, but you’ve probably come across content that’s been faked today. It has never been easier to fake content, both visual and multimedia (have a read of this article from The Guardian to learn all you need about deepfakes, or take a look at https://www.thispersondoesnotexist.com/…

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Netflix, the Jinn controversy, cultural mistakes and how to win over a tough audience – Photobook Photography Article

Jinn was the first Netflix production in Jordan. The backlash against Jinn could have been foreseen and proactively tackled, if Netflix executives had better understood the Jordanian public and not made basic errors with filming ad the script You may not know about Jinn, the supernatural creatures of early Islamic mythology. They’re the inspiration for what would later become Genies. Jinn are full of mischief, and are frequently represented as those behind troubles. They may have been behind what happened…

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