communications

Getting Video Creative – five hacks to improve your media impact – Photobook Photography Article

Getting Video Creative – five hacks to improve your media impact Not everyone can be a Steven Spielberg, but we all have the tools to make much better video content I’ve been playing around with video recently, partly because I’ve wanted to and partly due to necessity (we all live and die by budgets). I wanted to share with you a couple of simple ideas that you can use in your day to day work to produce much better video.…

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Getting PR Creative: Technology, Stunts and Film-Making Inspirations – Photobook Photography Article

Wendy’s consistently uses technology to engage followers (and a wider audience), often at little to no cost, proving that creativity is possible even on a budget Are you still stuck sending out press releases on that new executive hire? Or prepping for a new product launch with a stock photo and a couple of lines of text? Communications can often feel that it’s a function which is devoid of creativity. With this post, I wanted to inspire you to think…

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Digital Manipulation: How To Fight Back And Protect Your Firm – Photobook Photography Article

Not all digital manipulation is as easy to spot as this fake image from Benetton. The ability to fake high quality content is widespread, and you’ve got to be prepared. You may not know it yet, but you’ve probably come across content that’s been faked today. It has never been easier to fake content, both visual and multimedia (have a read of this article from The Guardian to learn all you need about deepfakes, or take a look at https://www.thispersondoesnotexist.com/…

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“Spoiled Journalists” – Why Communicators Should Support MENA’s Declining Media Sector – Photobook Photography Article

The Gulf’s media has had a shocking year so far, with a series of journalist layoffs in the UAE. Is there anything that communicators can do to support the journalists they work with? I’ve been around the block, and I’ve read, seen and done so many bizarre things in my profession that I’m rarely phased. But there’s a moment once in a blue moon when I have one of these moments where I’m reliving Arsenio Hall. What set me off…

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A Capability Framework for the UAE’s Communicators – Why does this project matter? – Photobook Photography Article

This time last year, the Global Alliance released the Global Capabilities Framework for Public Relations and Communication Management, the fruit of a two-year research project led by the University of Huddersfield (UK). This research asked practitioners, educators and employers in eight countries across six continents what they thought public relations is capable of, and how it can best fulfill its potential.  The combined outcome, the Global Capability Framework (GCF), can be used by communicators to both assess their own capability…

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