communications

Communicators can be today’s heroes – Photobook Photography Article

Communicators can be today’s heroes Communicators are essential in a crisis. They’re responsible for the safety and well-being of others (image source: Flickr/Pily Clix) I’m going to start with an admission. I was asked to write a post highlighting all of the good that communicators are doing right now. I’ve thought about the ask, and I’m going to look at the good we can be doing, as well underline the challenges we face (and the potential harm we can cause).…

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The Media’s Demise and the Need for Self-Created Content – Photobook Photography Article

The Media’s Demise and the Need for Self-Created Content The crisis is killing media outlets. And whilst it’s heartbreaking to watch, communicators must start thinking about what is next when it comes to engaging external audiences (image source: Medium) The last month has been devastating for media globally. Despite the fact that most of us are glued to the news, scouring for bright spots amid all of the darkness about those who are suffering, ad revenues have tanked as print…

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Are Communicators Missing Brand Purpose? – Photobook Photography Article

Are Communicators Missing Brand Purpose? Our stakeholders want us to help on big societal issues. Communicators should be taking the lead on brand purpose (image source: Lokus Design) Sometimes, well most of the time, we should listen more. Listen without bias, and just sit there and take in what others are saying. This is especially true at conferences, where there’s lots being said but few people listening. I’m can be guilty of not taking my own advice, and this equally…

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Getting Video Creative – five hacks to improve your media impact – Photobook Photography Article

Getting Video Creative – five hacks to improve your media impact Not everyone can be a Steven Spielberg, but we all have the tools to make much better video content I’ve been playing around with video recently, partly because I’ve wanted to and partly due to necessity (we all live and die by budgets). I wanted to share with you a couple of simple ideas that you can use in your day to day work to produce much better video.…

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