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The Lie of ‘Medium Format-Level Image Quality’ – Photography Article

I, like many of you, watched the Sony a7R IV announcement live stream on Tuesday. I saw them put up the video of the camera and its specs, which I thought looked good as an evolution of their R platform. However, when the lights came back on in the room, the kind man that is the VP of their alpha division debuted the camera to the world with the line: “medium format level image quality” Full disclosure: I am a…

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More Companies Like Canon Should Use Crowdfunding Websites – Photography Article

When I first learned that Canon was planning on using a crowdfunding website to launch a new product, I thought to myself “this is going to be a PR disaster.” My knee jerk reaction was to think that it’s unacceptable for a company like Canon to use websites like Indiegogo in order to launch a product. Surely it has more than enough money available to develop products without asking for it from the public. Now that I’ve had a little…

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Why the Hasselblad CFV II 50C is the Perfect Weapon to Fight Fujifilm – Photography Article

Fujifilm is the largest medium format camera manufacturer in the world. Its resources are vast and the experience it has as a company is extensive. Hasselblad, on the other hand, is a tiny Swedish company that solely produces niche high-value cameras. This may seem like a David and Goliath type story, but considering the sheer differences in size between the two companies, this is more of a David and Godzilla type story.   Recently Fujifilm released its highly-anticipated 100mp medium format camera, the GFX 100. This…

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Why Nikon is Failing in the Full-Frame Mirrorless Camera Race – Photography Article

A few decades ago, Nikon was the number one manufacturer for high-end professionals. If you were a pro photographer who shot with a 35mm full-frame camera, you probably shot with a Nikon. Over the years, Canon took this position from Nikon and became the largest full frame camera manufacturer in the world. Nikon resigned itself to the number two position and this remained consistent for quite some time. Recently, however, we’re starting to see some major changes in the industry…

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