According to market research, 61% of millennial consumers believe they can make a difference in the world through their choices, as opposed to less than half of baby-boomers. In the last decade, this idea has led to an overhaul in the way consumers make decisions. When it comes to supporting brands, we want more than just an efficient product; we also want to know about the people behind the company, their backstories, values, and goals. For commercial photography, in particular,…